|Hotel Spa Wellness with Seyoga Serenity Illustrated Towel & in Room Video
Seyoga Serenity …a Luxury Spa Hotel Trend
A spa’s main purpose is to heal and nourish mind, body, and spirit, so accordingly, the adoption of holistic spa principles can enhance the
long-term success of a Spa Resort.
Today’s luxury traveler is seeking new life structures that are authentic and life-enriching experiences with a shift from fundamental
needs, to higher needs and wants. This means that the demand for restorative and healing services provided by spas is likely to continue
to grow exponentially.
As hotel spas move into the wellness arena, a unique, authentic program that can address the travelers whole being and extend the spa
experience to a personal in room atmosphere must encompass their need to de-stress, relax and feel a change evidenced by a good
A successful resort spa visit therefore, should include fitness,
health, relaxation and address some spiritual component.
"Beauty is almost a given," according to International Spa
Association "But it's superficial. It's external. We say what's
internal is as important as the beauty aspect."
Spa-goers want more than a massage that feels good for 20
minutes. They want advice on skin care and diet; products to
recreate the spa experience at home; and techniques they can use
on their own to relax and stay fit, from exercise yoga to
Wellness programs need to include information on how to create
and maintain a long-term healthy and balanced lifestyle.
Consumers are no longer content with short term pampering but
want to extend their healthy programs into a daily routine, turning
the spa experience into a lifetime program.
A blend of mainstream and spiritual treatments, which include classic spa treatments such as massage, reflexology, yoga and other
healing and relaxing programs with more esoteric practices such as meditation and Reiki, to cater to the growing demand in spiritual as
well as physical restoration and balance. Along with its range of classic treatments, many spa hotels now offer the option of Reiki and
classes on yoga with ‘Sun salutations’ meditation.
In addition, spiritual practices such as meditation and yoga are more likely to appeal in the future as part of a standard spa menu. The
avoidance of gimmicks, over-commercialization, and poorly trained therapists is important to avoid turning off the new luxury spa
customer seeking an authentic experience.
Surveys show that hotel' spa departments profits will grow by approximately 50% and that high-end spas generate revenues in the region
of $30-40 per occupied room. In general hotel spa guests are not very price sensitive and adding a spa often means more guests, who
spend more money and are more likely to return. And of course a quality spa facility helps enhance a hotel's overall competitiveness by
distinguishing it from the competition.
Many luxury destination hotel spas have even begun to combine medical care, nutrition and
fitness with relaxation and pampering. Some have collaborated with health wellness
organizations like The Cleveland Clinic in Ohio, or a renowned psychologists like Dr. Dale V.
Atkins to dispense lifestyle advice.
All of these hotels are moving to design a complete spa experience and extend it to an in room
atmosphere. This attracts repeat clients with an environment of total health and wellness which
includes weight control, stress management and spirituality.
An example this value proposition is the Westin Fitness Heavenly renewal program which even
includes a wellness basket delivered to the guest complete with flowers, spa CD, aromatherapy,
and dark chocolate.
An in room custom Hotel & Spa promotion extend the value proposition for spa amenities with
free to guest or pay for view fitness channel programming. Over 3000 hotels the likes of Hyatt
Hotels, Four Seasons, Marriott, Hilton, Sheraton, W, Ritz Carlton, Le Meridian, and others offer
on command (OCV) programming with pay for view yoga and fitness videos which cater to the
specific needs of travelers and those on the go. Artfully rendered, high-quality in-room yoga
videos are usually available in three primary categories—Fitness, Stress Reduction and Mental
Focus. These videos are purchased for $20.00 online and also CD’s in some hotel spa or gift
“With all the delays and long hours that come with modern travel,
it is no surprise that frequent travelers have a hard time sticking
to their fitness routines,” “For many hotel guests, the onsite
fitness center isn’t an option. In room fitness programs are ideal
for this audience.
Not only are the workouts among the most widely practiced and
popular programs, but they are also specifically designed to be
performed in the guest’s room using things like a towel, a bed, and
a chair – items found in every hotel. It really is like having a
personal yoga teacher in the room
Enhance Your Spa Marketing Strategy with a Unique Branded in Guest Room Relaxation
Benefits Free to Guest Serenity Yoga in Room Relaxation
- Increase potential revenue from on-property revenue centers (spa, fitness center, gift shop, etc.) as well as cross
property marketing (restaurant, pool, hotel rooms)
- Enhance free to guest in room service as well as other gift shop and spa merchandising with Purchase of Seyoga
Serenity Towel and DVD
- Enhance the effectiveness of your affinity program by educating guests about in room Seyoga Serenity relaxation.
- Recreate the spa experience at home with a Hotel Branded technique guests can use on their own, to relax and stay
- With Seyoga Serenity they extend their healthy spa program into a daily routine, turning the spa experience into a
- Deliver more value-added spa experience to meeting and conference attendees with a yoga video relax break
- Associate the guest’s spa experience more closely with your hotel brand’s identity and promotion with custom towel
- Video customization: Including branding with hotel logo and your unique room background, pool or spa amenities
- Plush Ultra Soft Microfiber Illustrated Embroidered Towel
with Custom Logo and Colors in each Room.
- Illustrated poses follow on demand free to guest video
beginning with a guide to Zen the atmosphere of hotel
room, pose instruction, and mediation.
- On demand delivery as the Seyoga Video starts whenever
the guest wants to see it. Easily accessed Yoga in room
viewed as part of the free-to-guest lineup and/or accessed
through a graphic icon on an interactive menu.
- Branded Towel and DVD sold in Spa or Gift Shop.
Video Branding Considerations
- Maximize return on investment from already produced and
- Hotel can personalize the look of both video and in room
towel with their logo, colors and a choice of backgrounds
- Add a customized background to align their yoga video
“look” more closely with your Website or spa hotel brand.
- Custom integration of property specific imagery makes this
video ideal to enhance and merchandise a range of on-
site spa and property services.
- Brand policy and interactive design standards can be
implemented for an onscreen “look and feel” of the in
room Seyoga video which can be customized for each